Digital presses were perceived as a threat to traditional printing when they first entered the market many years ago. Digital technology has now been shown to be a complementary rather than an alternative solution due to market changes, evolving technology, and opportunities related to digital solutions. Many offsets and flexo printers have chosen to invest in digital presses in order to expand and better serve their clients. With hybrid solutions, we are currently witnessing a similar trend. As a top producer of these presses that combine various printing and embellishment methods into a single device, Mark Andy has seen an increase in the number of hybrid solutions sold year after year. Additionally, a few of the company's clients have chosen to purchase multiple hybrid solutions from Mark Andy, attesting to the technology's maturity, adaptability, and comprehensiveness. Poland is one of the top markets for hybrids for the American manufacturer. Mark Andy is currently the leading hybrid vendor in Poland after supplying more than 30 toner- and inkjet-based hybrid solutions to printers and converters. The sales of Mark Andy's hybrid solutions in Europe as a whole are also heavily influenced by the Polish market.
It’s happening again: once digital, nowadays hybrid.
Andy Poland is the world's leading manufacturer of narrow-web presses. In 2017 it installed the first Digital Series and Digital One hybrid press in Europe. According to recent market research, production of the global packaging industry is worth approximately 1 billion USD. Almost 60% of global demand is generated by food and beverage industries. Last year the Polish packaging market noted a dynamic recovery, including export.
These include decreasing label runs, demand for new packaging and label designs, and pressure on shorter delivery times and higher quality. Both new players and established companies with long traditions that had been based on conventional printing have selected hybrid technology.
Key benefits of hybrid technology
The printers and converters who have decided to implement hybrid technology point out its key advantages and benefits. According to users, hybrid presses can handle a wide range of substrates, a big advantage when it comes to creating an interesting label design. Further benefits of implementing a hybrid solution should also be mentioned – our customers point out a reduction in waste and energy as well as less time spent on the job or design approval.
“Roadmap” of investment in Mark Andy hybrid press
Mark Polkowski, CEO of Mark Andy, has offered his thoughts on whether or not your company should invest in hybrid technology. "If any of the issues mentioned speak to the needs and expectations of your customers, or if these benefits can support your company's future growth, let's work together to create a roadmap of a possible investment in hybrid".
For more information on MARK ANDY MACHINES, please contact your local Dynagraph representative.
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