Digital One is Your Entry-to-Digital Opportunity
Digital printing has been a hot topic in the label and packaging market, garnering lots of discussion among narrow-web converters. Historically an industry dominated by offset and flexography, the market is realizing a shift towards incorporating modern production methods, those being digital and digital hybrid workflows.
One of the drivers behind digital growth are new requirements by brand owners. Brands are investing more in labels and packaging in hopes of connecting with their consumers on a deeper level and standing out on crowded shelves. This pushes SKU proliferation, which in turn reduces run length. Seasonal goods and sophisticated customization, such as VDP and versioned graphics, are also preferred by the end user, leading to more low-volume label orders and an even bigger need for digital technology.
A way to stay ahead of the curve is thinking beyond what is achievable with legacy equipment. It’s an understanding of hybrid technology, which combines traditional flexo embellishment, inline converting and digital printing. Offering a profitable solution for label converters, hybrid technologies maximize the long-lasting success achieved with flexographic capabilities while providing printers with the opportunity to stay current with market trends and meet the straining demands from their customers. In this article, you’ll learn how adding digital hybrid technology to your pressroom enables your company to generate more work and revenue with less time, labor and waste.
Converters need a solution to meet the growing demands for micro to short run work, faster turnaround times, and a press that is profitable to operate. However it was obvious there was a gap in product development. The entry level space did not offer a practical digital label press for the everyday converter. With 70% of the tag and label market essentially being ignored, Mark Andy conducted a market study with 148 converters. Printers and converters around the globe were interviewed and regardless of the various business needs, the responses from all parties carried the same tune. Partners shared they were tired of losing money on outsourced work and could no longer be competitive on new short run bids.
Eventually, it was uncovered that the typical converter needed something that was affordable to buy, dependable to run, and profitable to operate. The Mark Andy Digital One was born. Since its global launch in late 2016, the entry-level digital hybrid press has been just that for label converters.
By leveraging the advantages of digital with the proven capabilities of flexo in a single pass, users report adding 35% more work, 18% cost reduction in overtime, material waste, and consumables, and 27% are able to deliver to their customers in 24 hours. All achieved by an entry-level hybrid label press. As the demand for shorter run sizes continues to grow, having the technology to be able to produce profitable short run work is essential for future success in the industry.
The printing and converting unit is compact and does not require any transformative changes in the pressroom. You only need 220 volts of single phase power. No clean rooms required. There are even converters who put their press in an unused conference room. In addition to a smaller physical footprint, Digital One reduces converters environmental footprint. The lower power requirements make this a low energy consumption machine. Unlike full-production flexo or hybrid assets, this entry-level digital press does not need chillers, exhaust or extractor fans, or LEDs. When further establishing a digital print portfolio, Mark Andy chose to continue our vision of a pay-as-you-go ink plan to eliminate the pesky click charge model. While the click charge model may work for some, the majority of converters don’t have the book of business or appetite to feel abused by a supposed partner. With an average 18% cost reduction and affordable price point, Digital One is truly an affordable solution for the everyday converter.
Digital One was designed specifically for profitable short run prime labels. In addition to making money on the Digital One, you have the capability to free-up your flexo press to make it more profitable as well. In fact, our install base is accepting 35% more work with the addition of the entry-level press. The digital cost to print is the lowest msi for any device at or below this price point. Averaging $0.50 per msi at 100% coverage, guarantees you will make a profit with Digital One while investing in company growth. The press supports traditional flexo substrates, from 6’ inch to 13’ inch wide ranging from paper, PP, BOPP, PET, metalized stocks, estate stocks, dry tag, tyvek, polyester, 14 pt board, and more.
Mark Andy Digital One gives you the opportunity to set your business apart from the competition. It’s the lowest cost entry-level digital label press on the market. With a standard configuration proven to support 80% of known prime label applications, Digital One is an all-inclusive solution to support short run label work offering CMYK digital printing, inline converting and finishing in a single pass.
If you want to learn more about Mark Andy Digital One, do not hesitate to contact your closest Dynagraph partner.
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