Dynagraph and HP sponsor Hoteliers Express conference
Nov 27, 2017
Dynagraph participates along HP in the Hotelier Express Summit 2017




Dynagraph together with HP was one of the sponsors of the event and had a stand to promote the OptiDesign range of media for decoration and soft signage printed with HP latex print technology.


This was a good year to participate as the Hotel Industry looks poised to follow western trends and embrace custom decoration for their properties.


A Panel discussion titled "Thinking outside the box - customizing experiences" and a feature presentation by Sanjay Murthy co-founder and managing director of Figjam a specialist branding company with a strong presence creating F&B brands right across the MENA region, both discussed the upcoming market demand starting with Millennials and the generations that are following and explaining they have a different perception of value than that held by people over 35.


They are much more likely to see value in a something based on an experience or something unique rather than traditional perceptions of 5. 4. 3-star ratings of properties.


They are looking for "Instagram-able" moments in their travel and it's their photos shared on social media and the online booking sites that are influencing future bookings.


Many industry people we spoke to during the event expressed interest in future projects but there was also one customer with an immediate need and another has a 3 star hotel that is now under construction who has looked at what was happening overseas and selected a theme for their property with one wall of image in the guest rooms and the decoration carried onto the walls. 


A local PSP produced prints to be installed in a mock-up room for the 3-star hotels with printed self-adhesive vinyl and the hotel developer was very unhappy with the result and he was looking for an alternate material and he loved the finish on the wallpaper on our stand. 


This shows that not only is their demand but that the PSP's in the region are ignorant of the overseas trends with custom decoration printing and not aware of the products that are required to fill this need. 


This is where the OptiDesign range of Medias printed with HP latex technology can help the PSP's and end users achieve their goals.


You do not have to wait for a demand from your client you can educate yourself now on this lucrative business opportunity in custom decoration by asking your local Dynagraph Representative or visiting the new Dynagraph Decoration Center in our Al Quoz office in Dubai.


At the decoration center, you will see custom printed wallpapers, fabrics for walls, upholstery, and blinds, self-adhesive fabrics for glass, materials for backlighting features and even custom printable leather, all used in real-world applications.


Please contact your local Dynagraph Representative to arrange a visit.